Personalization & Optimization Consulting

Generate double-digit incremental revenue for your DTC brand from this year forward.

We’ll help you build a program that increases your conversion rate, optimizes for higher ROAS, and helps you understand your customer more than ever before - without overwhelming your execution team.

  • “Sam came up with ideas that added value to our team. As an outsourced partner, she had a different lens than we had inside the company. She was able to use her past experiences to give direction on where to prioritize our efforts. Sam’s experience helped us make more informed decisions about the most impactful ways to test and optimize our website.”

    Laura M. - Kendo Brands

Digital growth, down to a science.

We drive sustainable growth for DTC brands using high velocity testing that’s grounded in science and fueled by possibility. Our team of marketing experts—masters of their craft and data-obsessed at heart—optimize opportunity at every customer touchpoint.

  • Personalization + Optimization

    For brands with 1M+ site visits/year that are ready to begin driving incremental sales through high-velocity testing.

  • Fractional Chief Digital Officer

    For brands with fewer than 1M site visits/year that are ready to drive up sales while increasing traffic to prepare for the next phase of growth.

  • Data-driven UI/UX Audit

    A one-time project deigned to kick off both the Personalization + Optimization and Fractional Chief Digital Officer service packages.

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Sam Baker

Sam Baker transforms underperforming ecommerce sites into powerful selling tools that help her clients generate double-digit incremental revenue each year.

Sam’s ecommerce background includes web optimization at Abercrombie & Fitch, digital marketing at Vera Bradley and consulting clients such as Under Armour and Intercontinental Hotel Group. Her consultancy specializes in Conversion Rate Optimization, Personalization, and Retention and Acquisition strategies.

Thought Leadership

  • Optimization Consultant Heatmap Tools

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  • Personalization Consultant DTC Leaders KPIs

    DTC Leaders: What you're getting wrong about KPI's

  • A/B Testing Consultant

    How to Leverage A/B Testing to Grow Online Giving

  • Sam Baker Consulting

    The Co-Lab Career Stories: Sam Baker Consulting

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Tomorrow’s sales depend on today’s optimization strategy.

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